Boston Web Design, SEO, Social Media & Marketing
Unlike SEO, which takes time to grow organically, you can start seeing immediate results with pay-per-click advertising through Google AdWords. Pay-per-click, or PPC for short, allows you to pay for top positions on search engines and appear on relevant partner websites. This form of paid marketing delivers instant traffic, with many ways to complement your existing SEO strategies through the testing of keywords, business models, and verticals. PPC can:
The best part of PPC is that you only pay when people click. This puts you in the driver's seat so you can control where your money is being spent. If you've been having trouble achieving or maintaining first-page search results, a PPC campaign can boost your efforts and get you seen by the right people. PPC, in effect, allows you to place highly targeted ads right in front of your audience in just a few hours with our expert help.
Whether your business is just getting off the ground or you're an established company that wants to grab more market share, PPC marketing is for you.,/p>
Learn more about remarketing and watch our What Is Remarketing/Retargeting video below
Our comprehensive PPC strategy can quickly increase your search engine rankings
Strategy: First off, we'll meet with you to discuss your goals for your pay-per-click strategy, such as how much you are willing to spend, what audience you want to target, etc. We'll also discuss timelines, budget, optimal results, what to expect, and the number of keywords you will be bidding on.
Optimization: Next, we will create your keyword list, with words and phrases that will best trigger ads to appear in the search engine results pages (SERPs). Our experts will help you choose the most relevant keywords to avoid wasting money on clicks that won't perform as well.
Content: Next up, it's time to write the ads for your campaigns. Writing effective ad copy is imperative here, and our writing and advertising teams can come up with the best ads to ensure a successful campaign. We will also ensure your landing pages are ready to convert. Your pages are ready when you have a call to action, clear and concise page copy, and header tags.
Reporting: Once your campaign is launched, it will need to be tracked. Indeed, PPC tracking is a critical element of search engine advertising. We will make sure your PPC budget is driving business growth by monitoring results and keeping an eye on key metrics like cost per click, cost per conversion, click-through rates, and quality scores. This will ensure your campaign is working as intended.
Online marketing with AdWords and other Pay per Click campaigns to increase sale. Keywords & Great content!
Remarketing ads target your potential new clients by showing your ads on Google, Facebook and Instagram after visiting your website