Boston Web Design, SEO, Social Media & Marketing

Digital Marketing Blog

Web design, SEO, social media, questions answered and marketing tips

Why Online Review Monitoring is So Important

Having a positive online footprint while digitally engaging with your clients is of utmost importance as a business. A strong reputation management plan will get you there, but you ...

Why Is Local SEO Important For Home Services Industry?

The home services industry is highly competitive, and as a local business owner in this industry, you need every advantage you can get to stand out from the competition. One effective ...

Marketing Your Business on Social Media

Knowing how to effectively market your business on social media allows you to not only increase sales but promote your brand at the same time. Social media marketing is inexpensive to ...

SEO Trends For 2023

Now that we have a good grasp on 2023, it’s time to start fleshing out your SEO strategy for the year. From AI-powered optimization to conversational marketing, many SEO marketing ...

Digital Marketing Holiday Tips

With the holidays upon us and festive fun in the air, it can be easy to neglect your digital marketing strategy during November and December. But this is a time when you should ...

Your Website Needs Fall Cleaning Too!

Take a few beats to revisit your site, go over each page, refresh what’s valuable and remove what’s not. Here’s what you should include in a fall cleaning checklist for your website. ...

How to SEO Your Blog Content

Search engine optimization (SEO) is a vital part of your digital marketing strategy. Optimizing your web pages, including your blogs, adds more visibility and exposure ...

Want to boost sales? Work on your reviews.

It is the #1 homework item for all my customers. Bottom line is, businesses that constantly generate reviews are prospering. Here are some key takeaways about reviews ...

How Reputation Management Defines Your Brand

As a company, whether a coffee shop or auto mechanic, you know your branding is everything. Without it, you can’t build trust. This is why you need a strong reputation ...

Starting a Successful Business

Getting started as a small business can seem daunting at first. After all, 20 percent of small businesses fail within the first year, and 30 percent of them fail in the ...

Key Elements of Coffee Shop and Restaurant Marketing

Do you own a coffee shop or restaurant? If so, you’re probably well aware of the power of word of mouth. If you have a great product, whether that’s a tasty cup of coffee ...

7 Key Elements of Hair Salon Marketing

If you own a hair and nail salon, you know the value of repeat business and word of mouth referrals. You also know that in order to retain that repeat, loyal business ...

7 Keys to Auto Repair Marketing

As the owner of an auto repair shop, you know the value of reputation, repeat business, and customer service and how those elements ensure a successful business. But great ...

Comparing Social Media Scheduling Platforms:
Tactical-Moves vs. Hootsuite Pro and Sprout Social Premium

Many of you know the heavy hitters like Hootsuite Pro and Sprout Social, but did you know there’s another option that will not only cost you less but offer way more features? ...

Turn Your Restaurant Wi-Fi Into Powerful Marketing Social-Powered Wi-Fi

Allowing your customers to connect with friends, family, and work is vital for establishing the brand of your business. Social Powered Wi-Fi is a unique feature ...

Top 5 Reasons Why You Need Social Media Marketing

As a restaurant owner, one of your main concerns is increasing sales. Utilizing social media channels, such as Facebook and Twitter, can allow you to broadcast ...

Boost Customer Retention & Brand Loyalty with Loyalty Programs

Finding the perfect balance between rewarding your most loyal customers while also staying cost-effective can be a challenge. Loyal customers are invaluable ...

Why You Need Social Media Marketing?

Your online marketing strategy is never complete without a robust social media marketing component. Not only does social media allow you to connect and ...

Reasons Why You Need an SEO Optimized Website for Your Restaurant

Your restaurant's website is your potential customer's first impression of your business. As a restaurateur, you know it's important to have a site that ...

Elements of Local Marketing

A successful local marketing campaign needs to follow a few critical elements, from local SEO and landing pages to reputation management and social media ...

What Is A Local Landing Page For SEO?

A landing page is essentially a web page that attracts customer in your local market using location-specific keywords and SEO strategies. ...

What Social Media Marketing Can Do for Your Business

After a couple of decades, social media is officially a required SEO tool, especially for businesses. Today, more businesses are selling online than ever and ...

If You Aren’t Doing Local SEO, You Should Be

Think about the last time you looked up a business or a restaurant near you. Chances are you were given results for businesses that were close by based on your ...

What Are The Advantages of Using Website Builder

You probably don’t know how to build a website. Hiring a web developer can be costly, and you still might not get exactly what you want. But with a website builder, ...

Benefits of Digital Loyalty Rewards Programs and Why You Need One

Since the dawn of business, the quest for customer loyalty has existed. For hundreds of years, the solution to building customer loyalty has been loyalty rewards programs ...

The Three-Step System to Digital Marketing Success

How great would it be to have all the components of a great marketing campaign for your small business boiled down to three easy steps? It’s time you heard about SoLoMo....

Importance of Digital Marketing for Restaurants

Being a restaurant owner means being part of an elite club within the order of business owners. It’s not for the faint of heart. It’s a ...

Why Use QR Code Touchless Menus?

QR Touchless Menu just make good business sense these days. In the interest of public health, the use of QR codes for smart phones is a practice...

5 REASONS WHY YOU NEED A WEBSITE IN 2023

A website in 2023 is more important than ever. Here are the top five reasons why your business needs a website in 2023, no matter what industry you're in...

How Local Landing Pages Boost Local SEO

Local is Evolving All the Time. Discover how landing pages may boost your ranking and increase conversions

Why Content Marketing?

SEO is the # 1 reason for content marketing, especially local SEO. Content marketing includes any piece of content on your website or social media pages that's designed to inform, promote...

What Influences Search Results?

Search engine optimization is an ongoing process, not a one-time event. This is because several factors influence it to change, from the market to the competition to the search engines.

WHAT IS VOICE SEARCH?

Voice search is gaining momentum in today's digital world and is now one of the most important topics in the search industry. Why is voice search so popular?

What Is Marketing?

A combination of new marketing techniques and traditional marketing techniques and interactive tools can create an effective marketing plan. The combination of branding to digital online...

Do Reviews Improve SEO?

If you own a local business and you're looking to gain exposure to your local audience, there's no better way to do that than through SEO. Is your SEO game lacking? One sure way to improve your ranking...

What Is Branding?

A brand is critical to a small business success and can be just as important as the product or service being offered. Creating the right image for your business products and services is a...

Why Google Local Service Ads?

If you own a business and have a website, you may wonder if you should take advantage of Google's Local Services ads? The answer is yes!

Why Facebook Ads?

Get more likes on Facebook with Facebook Ads, a social media strategy proven to get results for businesses like yours. Get more conversions with facebook retargeting ads

Why Do Business Owners Need Content Marketing?

There are many reasons, not the least of which is to stay relevant to your audience and keep them engaged. Not only can content marketing help you establish...

Why Do Small Business Owners Need Digital Marketing?

The answer is simple: to grow your business. By relying on traditional forms of advertising, such as print ads and coupon mailers, you're missing out on a big opportunity...

Why Do Business Owners Need Social Media Marketing?

In short, so you can connect with your audience online in real time. It's a fact you can't ignore: your business must have a social media presence. Doesn't matter...

What Is IT Assessment?

To allow our customers take full advantage of our IT expertise, Tactical-Moves offers IT Assessment service. IT Assessment is an evaluation of your company's current technology systems and...

Affordable Marketing Software

Easy to use and manage digital marketing platforms designed for small businesses

Marketing Software