Boston Web Design, SEO, Social Media & Marketing

Social Media Marketing: A Critical Part of Your Online Marketing Strategy

Grow Brand Awareness, Trust, Engagement and Traffic

In order to foster trust and establish your subject matter expertise online, you need to build a strong and consistent social networking presence. We can help you do this by putting popular social networking sites to work as part of your marketing plan. Our social media experts will monitor and update your social accounts, deals, promotions and more, while you focus on more important areas.

Here's why having a strong social media marketing campaign on popular social networks like Google My Business, Facebook, Twitter, Instagram, Pinterest and LinkedIn is important:

  • Creates brand recognition and loyalty
  • Instills trust in your audience
  • Improves search engine rankings
  • Increases brand awareness
  • Brings more inbound traffic

Our pricing packages are specifically designed for start-ups and small businesses that don't have a large budget but understand the critical need of maintaining a social presence on the web. We are happy to customize a solution that will fit your needs and budget. Plus, we will create, set up and customize your social accounts, all for one low price.

Popular industries we work with; realtors, massage, healthcare, retail, attorneys, contractors, pest control, automotive, salons, restaurants and more

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Our Process

All our social media marketing campaigns are created and managed by social media experts on staff.


Discover: First, we will audit your current social presence to determine which networks you are currently active on, which ones are bringing you the most value, whether your networks are optimized (images, bio, URL, etc.), and how your profiles compare to your competitors'.

seo process


Strategy: Next, we will pinpoint who your ideal customer is, getting as specific as possible. Your ideal customer may be parents of toddlers, or it could be teens, or seniors looking to retire. We can further drill down by income, interests and background, age, location, and pain points that your business is poised to solve. At this time, we will also create a social media mission statement for your company that will drive your future actions.

design process


Identify: Next up, we will identify key success metrics in order to determine if your social media marketing efforts are working. We will consider these metrics and more:

  • Total Shares
  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
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    Content: Our writers will create and curate engaging content to share on your social media channels. We will talk about the type of content you want to post, how often you want to post it and how you will respond to customer posts. There are many types of content you can consider, such as:

  • Images
  • Videos
  • Blogs
  • Company news
  • Infographics
  • Interviews
  • seo process


    Reporting: We will use our proven social media tools to track results. No social media plan should ever be set in stone. Rather, it should be a constant work in progress that changes when necessary. As such, we will track your results, analyze the data and make tweaks to optimize them.

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