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Turn Free WiFi Hotspots into Powerful Marketing
Harness the Power of WiFi Hotspots
From retail stores to restaurants to hotels, many venues offer access to the Internet via their WiFi network. This provides a wireless connection for free, whereby customers sign-in and give brick-and-mortar companies an opportunity to target them with WiFi marketing. But unlike online retailers, physical venues don't have direct access to cost-effective digital marketing and analytics tools. This is where social WiFi comes in, giving them the opportunity to access the same tools as their e-commerce cousins so as to capture customer demographics.
Customers have long been able to sign in to a store's WiFi network with their smart phones. But there's a lot more potential to tap into here on the part of the retailers. Now, they can set up their network with a sign-in splash page that asks customers to connect to the hotspot via their social media accounts.
The process of signing in through a social network is called social WiFi - one of the most powerful options a retailer can offer for the most cost-effective and highly targeted digital marketing possible.
Benefits of Social WiFi
Auto-Pilot Campaigns via Text, Mobile Wallet and E-mail
WiFi social media marketing improves a business' ability to connect with and understand their customers. As a business owner, you can collect demographic and behavioral data, increase customer engagement, and market to your visitors, which in turn increases sales. With social WiFi, you can:
- Increase your branding presence: Stay top of mind through digital marketing, text and email campaigns. Ask customers to like your social media accounts to increase engagement.
- Grow your CRM: Add customer names, contact information, behavioral, and demographic data to your user database, then grow that database to thousands of customers.
- Send auto-pilot marketing campaigns: Do this by text or email with Mobile Deals, Reviews and more.
- Understand how locations influence each other, determining whether you have customers who visit one or multiple locations. You can also cross-promote venues by offering incentives for customers at one location to visit another.
Social WiFi with social logins, digital coupons, auto-pilot text marketing tools WiFi Marketing Flyer
Mobile Wallet and Geofencing
A mobile wallet is just what it sounds like: a "wallet" that lives in your mobile device rather than in your back pocket or purse. Mobile wallets can help your customers manage their loyalty club memberships and rewards cards, as well as receive up to the minute store offers, specials, deals, discounts and promos.
Our mobile wallets are a bit different than your back-pocket wallet, in that you can't pay for items or services with them. Instead, it is used to collect, store and track money-saving coupons. Mobile wallets allow you to drive in-store visits, boost redemption rates, and incentivize customers, in addition to apps and text messaging.
Using geofence technology, you can use mobile wallets as a coupon system, downloading specials and deals for your customers when they enter your target area. Entice them to shop with you, and even steer them from competitors in real time.
Using geofencing, proximity marketing and SMS marketing, you can target the customers you want to reach with our safe, secure mobile wallet offering.
Mobile Marketing - SMS, Text with Mobile Wallet - Digital coupons stored on Adroid devices and Iphones
Text Marketing FlyerBenefits to Mobile Wallets for Your Business
Drive Traffic To Your Location
Mobile wallets are apps on mobile devices that can store mobile wallet coupons, rewards or discount information for your business. Customers can tap into these rewards when they are in close proximity to your location. Introducing a new factor of convenience, mobile wallets replace the need to carry physical cards or slips of paper in the form of loyalty rewards, coupons and more.
Because customer engagement and loyalty are the main objectives of any well-functioning business, mobile wallet marketing and geofencing both offer a modern approach to current loyalty programs. You're essentially offering more customer engagement opportunities with relevant, personalized and timely content with virtual, real-time coupons and promo offers.
Mobile wallets contribute to your business' brand value. You can:
- Increase conversion rates
- Drive more people to visit your stores
- Make your loyalty programs accessible from anywhere
- Give customers incentives beyond the app
- Achieve higher coupon redemption rates
- Localize content
- Simplify loyalty program enrollment