Boston Web Design, SEO, Social Media & Marketing

Tips to That Will Help Manage Your Reputation

Why Online Review Monitoring is So Important Boston MA

Having a positive online footprint while digitally engaging with your clients is of utmost importance as a business. A strong reputation management plan will get you there, but you have to work at it. Forbes says that 97 percent of people claim online reputation management is critical to their business, along with social presence management and online review management.

Tips To Boost Your Reputation

Check out these tips if you’re a business owner who wants to take control of their online presence.

Do an Audit

What do people find when they Google your company? Do they see scarce, inaccurate information peppered with negative reviews, or do they see a timely list of positive news articles and online profiles as well as five-star reviews? Don’t give them a subpar first impression right out of the gate.

According to Search Engine Journal, 99 percent of customers read reviews when shopping online, with 96 percent of customers looking for negative reviews specifically. That’s because they want to know what the company’s weaknesses are and what they could improve. Minor downfalls aren’t a big deal. But surprisingly, near-perfect ratings are often viewed as less credible, leading to consumer skepticism when reviews are too positive.

This could result if you have inconsistencies in your information, stale web assets, confusing calls to action, and old tweets and Facebook posts. Don’t end up in a premature digital graveyard.

You need to perform regular digital audits of your online presence. You can do this by digging through search results, social media posts, images, etc. and identifying any red flags that you can fix. At the same time, you should update your website, adding fresh blogs, and using media monitoring tools for a more robust brand tracking system.

Make Better Use of Online Reviews

With so many review platforms out there, it’s easy to get overwhelmed. Use the right ones to your advantage. For example, employee-facing review platforms such as Glassdoor and LinkedIn will affect your recruitment efforts; customer-facing platforms such as Yelp and Google will impact your sales. Sector-specific platforms such as TripAdvisor are great for travelers; HealthGrades is great for patients and Avvo is great for those who need legal advice.

There’s no denying the benefits associated with active and positive review profiles. But keep in mind that self-motivated reviewers are more likely to be dissatisfied with your services and leave poor reviews.

It’s important to respond to those negative attacks in a positive manner, as being proactive in your response can turn a negative review into a positive experience. Over time, your reviews will show off a more authentic representation of your company.

Don’t forget to claim your online listings and update them frequently.

Publish Valuable Content

Businesses lacking a strong digital content strategy risk losing buyer awareness, not to mention sales opportunities. Producing digital content will be different for different companies. Your business may see more value in producing fact-based white papers and webinars while another business may see more value in producing casual case studies and blog posts. This is why you should take the time to test out varying styles, formats and media platforms, allowing the resulting data to become your guide.

Improve & Monitor Reviews - Reputation Management

Tactical-Moves Inc. offers complete reputation management services that help your small business generate more positive reviews and manage your online profiles. Contact us today to learn more and get a quote.

Generating reviews and boosting sales for home services companies like pest control and contractors, restaurants, salons and retail stores

Improving Your Barnd will Increase Local Rankings Boston, MA

Improving Your Brand will Help Increase Local Rankings

Reviews are important for local SEO due to the following reasons:

1. Impact on Local Rankings:

Google considers reviews as a ranking factor in local search results. Businesses with a higher number of positive reviews are more likely to rank higher, improving their visibility and increasing the chances of attracting local customers.

2. Trust and Credibility:

Positive reviews help build trust and credibility with potential customers. When people see positive feedback from others, they are more likely to trust and choose a business over competitors.

3. User-Generated Content:

Reviews generate fresh and relevant user-generated content, which is valued by search engines. The continuous flow of content signals to search engines that the business is active, reliable, and relevant, thereby boosting its local SEO efforts.

4. Increased Click-through Rates:

Positive reviews displayed in search results, particularly through rich snippets, can increase click-through rates to a business's website. The inclusion of star ratings or review count can make a listing more enticing, driving more organic traffic.

5. Feedback and Improvement:

Reviews provide valuable feedback for businesses. They highlight areas of strength and areas needing improvement. Addressing customer feedback and making improvements can enhance the overall customer experience, leading to more positive reviews in the future.

6. Social Proof:

Reviews act as social proof, indicating that others have had a positive experience with the business. This can sway potential customers to choose the business, resulting in increased conversions and sales.

Overall, reviews play a vital role in local SEO by influencing rankings, building trust, generating user-generated content, improving click-through rates, providing valuable feedback, and serving as social proof for potential customers.

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